Podcasting is one of the fastest growing media mediums in the world. As of 2020, over 50% of Americans have listened to a podcast and it is growing .
Think of podcast like radio broadcasting in its’ infancy. The big difference is that anybody can start a podcast and carve out a niche… unlike the early days of radio when the business was the provenance of a handful of powerful media companies with broadcast frequency licenses.
While the radio broadcaster of the early part of the part century were financed by corporate sponsorships…you too can gain revenue from advertisers.
A successful podcast can also be repurposed into videos, articles and more and all this can be monetized.